Strategic Alliances/ Joint Venture

Strategic Alliances/ Joint Ventures

We believe that while companies announce “strategic alliances” daily, much lack “alliance strategies”. The difference is more than semantic – an alliance lacking strategy is doomed. A coherent alliance strategy has four elements:

• A business strategy to shape the logic and design of alliances.
• A dynamic view to guide the management of each alliance.
• A portfolio approach to enable co-ordination among alliances.
• An internal infrastructure to maximize the value of collaboration.